Join us in observing National Medal of Honor Day, a day dedicated to honoring the valor and sacrifice of our nation's heroes. The Medal of Honor, the United States' highest and most prestigious military decoration, is awarded to recognize U.S. military service members who have distinguished themselves by acts of valor that go above and beyond the call of duty.

Medal of Honor recipients embody the highest ideals of courage and selflessness, reminding us of the importance of service and sacrifice. Together, let's honor their legacy today as we strive to shape a better tomorrow.

Highlighting Heroes from Massachusetts 

Being a Massachusetts-based brand, we are filled with pride knowing our state boasts more than 176 Medal of Honor recipients. Today, we spotlight three of these recipients who are especially significant to us.

First Sergeant George Mason Lovering

First Sergeant George Mason Lovering

U.S. Civil War, U.S. Army. From East Randolph, MA

Among them is First Sergeant George Mason Lovering, who enlisted in the U.S. Army in East Randolph, MA during the U.S. Civil War. He received the Medal of Honor on November 19, 1891, for his efforts in rallying troops during an attack to prevent panic among them. Lovering is honored in Randolph, MA, with George Lovering Square and a Memorial Stone. 

captain robert franklin foley

Captain Robert Franklin Foley

Vietnam War, U.S. Army. From Newton, MA 

Another notable hero is Captain Robert Franklin Foley, a native of Newton, MA, who served in the Vietnam War. He received the Medal of Honor on May 1, 1968, for displaying remarkable bravery and leadership during a challenging battle. Despite facing heavy enemy fire, Foley fearlessly directed his troops, tended to wounded soldiers, and inspired his men to fight with great courage, ultimately contributing to the success of the operation.

staff sergeant jared c. monti

Staff Sergeant Jared C. Monti

War on Terrorism, U.S. Army. From Abington, MA

Staff Sergeant Jared C. Monti, born in Abington, MA, was awarded the Medal of Honor posthumously on September 17, 2009, for his exceptional bravery during a dangerous mission in Afghanistan. When his small patrol was ambushed by a much larger enemy force, Monti organized defensive positions and called for support. Despite intense enemy fire, he personally engaged the enemy to protect his team and attempted multiple times to rescue a wounded comrade, sacrificing his own life in the effort.

Supporting Today's Heroes: Our Partnership with Heroes in Transition

As we pay tribute to these heroes and the countless others who have received this esteemed recognition, we're proud to announce our partnership with Heroes in Transition (HIT), a local organization based in Mashpee, Massachusetts. Founded in 2009 in memory of Capt. Eric A. Jones, a Marine helicopter pilot who lost his life while supporting a combat mission in Afghanistan on October 26, 2009, Heroes in Transition carries on Capt. Jones’ mission by providing invaluable assistance to veterans, service members, and their families. Cyndy Jones, co-founder of HIT, and the entire organization offer programs, provided at no cost, designed to strengthen relationships, build community, and empower individuals on their journey to healing. Today, on March 25, 2024, with every pair of sunglasses sold, we're dedicated to supporting Heroes in Transition and giving back to those who have served our country selflessly. Join us in honoring our heroes and making a difference in the lives of those who have sacrificed so much for our freedom. 

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