The Thinking Behind Cole Hauser’s Collection: Frontier & Sierra

When we started this collection, the goal was never to make a costume piece. That would’ve been easy. The harder part — and the right part — was building frames that felt true to Cole, true to Randolph, and worth wearing long after the campaign ends. A frame for life.

Cole already knew Randolph. He’s worn our frames for years, and from the start he had a clear point of view: rugged, functional, understated. Not over-designed. No unnecessary noise. That’s honesty what shaped the entire process for this collaboration.

We sent samples back and forth, refined details, stripped things back, and kept coming back to the same idea. This collection needs to be:

Strong. Purpose-built. Timeless.