- To define, produce and deliver the world’s finest eyeware
- To stand as the example by which others are considered.
- To value our human resource, our community, our clients and our customers as equals.
- To exemplify world-class service, integrity and quality in every aspect of our business.
We offer the world’s finest eyeware, handcrafted in THE UNITED STATES of AMERICA using the finest components found worldwide and proudly noted as standard military issued.